Global English infiltrates Bulgaria
Identifieur interne : 000796 ( Main/Exploration ); précédent : 000795; suivant : 000797Global English infiltrates Bulgaria
Auteurs : Jeffrey L. Griffin [États-Unis]Source :
- English Today [ 0266-0784 ] ; 2001-10.
Abstract
Following his article ‘Global English invades Poland’ (ET50, Apr 97, Vol 13.2), the author explores the comparable impact of English on advertising in a second Eastern European nation. Global English continues its unchecked spread, not only as the second language of choice for more people than any other, but also as an infiltrator whose words creep into the fabric of other languages through such avenues as film, television, popular music, the World Wide Web, advertising and youth culture.
Url:
DOI: 10.1017/S0266078401004060
Affiliations:
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